The concept of paying for online content is beginning to creep into the Web site of the Milwaukee Journal Sentinel. But it's clear the daily newspaper hasn't quite figured it out yet.
For the past 11 years, OnMilwaukee.com has innovated with its use of relationship and social media tools. Today, the company announced that it's the first in the Milwaukee region to incorporate local Twitter feeds into the interface of its online magazine.
Working for an independent media company in a down economy has its advantages. We don't have layers of bureaucracy weighing us down. We aren't the profitable arm of a company with its lifeblood being sucked out by the elderly, non-profitable wing of the company. When we see something coming down the pike we react to it, even if we couldn't plan for it. We are nimble and make our own decisions quickly.
Shari Dunn, the new morning anchor of the CBS 58 morning news, didn't follow a regular career path to wind up working in her hometown. Before the Nicolet and Marquette grad landed a job in TV in Milwaukee, she worked as an attorney here in town, in Washington and in New York. We caught up with her in this Milwaukee Talks.
I'm not alone proclaiming that newspapers are dead, so I realize that I'm not breaking any news here. I do think they will eventually die off -- maybe in 20-30 years from now. Marketing guru Seth Godin wholeheartedly agrees.
The other day I was surfing around Wikipedia and I stumbled upon the pages of our local stations. Each one listed current and former talent, and I found myself surprised to find that some of these reporters have been off the air in Milwaukee for some time.
Not since Janet Jackson's wardrobe malfunction has one Super Bowl yielded so many silly controversies. Three days after the big game ended in stunning fashion, tidbits continue to trickle out, some significant and others less so.