Long-time readers know by now that I pen a short column every Sept. 1 celebrating the official anniversary of the launching of OnMilwaukee.com in 1998. But this year is a little bit different -- I've never experienced anything as a business owner like I have in the last 12 months.
Former OnMilwaukee.com political columnist Dennis Shook's fine piece in this week's Shepherd Express about the sorry state of local TV news got me thinking: it's high time someone called out your Milwaukee affiliates on their weak attempts to drive traffic to their underwhelming Web sites.
The ongoing, repetitive and exhaustively comprehensive coverage of daily weather on local TV news has become such a throw-back, waste of time, I'm losing my patience a little more each and every night.
A long time ago, we used the word "redesign" to describe our frequent changes and upgrades to OnMilwaukee.com. But when we found ourselves redesigning the redesign every week, we realized we needed a different phrase.
I'm not alone proclaiming that newspapers are dead, so I realize that I'm not breaking any news here. I do think they will eventually die off -- maybe in 20-30 years from now. Marketing guru Seth Godin wholeheartedly agrees.