The concept of paying for online content is beginning to creep into the Web site of the Milwaukee Journal Sentinel. But it's clear the daily newspaper hasn't quite figured it out yet.
Milwaukee publications have it rough. For many, their lifespan is a flash in the pan, and "stop the press!" is shouted early in the game. But all the same, Brew City's seen some fine (and not so fine) reading material over the past few decades.
Tim Cuprisin, the long-time media column for the Milwaukee Journal Sentinel, has seen a lot change during his two decades at the daily paper. We caught up with him to get his take on old and new media.
I'm not alone proclaiming that newspapers are dead, so I realize that I'm not breaking any news here. I do think they will eventually die off -- maybe in 20-30 years from now. Marketing guru Seth Godin wholeheartedly agrees.