Long-time readers know by now that I pen a short column every Sept. 1 celebrating the official anniversary of the launching of OnMilwaukee.com in 1998. But this year is a little bit different -- I've never experienced anything as a business owner like I have in the last 12 months.
Working for an independent media company in a down economy has its advantages. We don't have layers of bureaucracy weighing us down. We aren't the profitable arm of a company with its lifeblood being sucked out by the elderly, non-profitable wing of the company. When we see something coming down the pike we react to it, even if we couldn't plan for it. We are nimble and make our own decisions quickly.
The ongoing, repetitive and exhaustively comprehensive coverage of daily weather on local TV news has become such a throw-back, waste of time, I'm losing my patience a little more each and every night.
Not since Janet Jackson's wardrobe malfunction has one Super Bowl yielded so many silly controversies. Three days after the big game ended in stunning fashion, tidbits continue to trickle out, some significant and others less so.
OnMilwaukee.com is featured in the March 2006 issue of OMMA (The Magazine of Online Media, Marketing & Advertising) in a full-page profile article called "Milwaukee's Finest" by Lynn Russo.
It was exactly 10 years ago today when we flipped the switch and launched OnMilwaukee.com. Over the years, I've gone back and looked at what we presented to Milwaukee in 1998, and I usually roll my eyes, shake my head ... and smile.